THE CHALLENGE
THE SOLUTION
THE RESULT
Planning a trip to a once-in-a-lifetime, high-ticket destination like Tahiti requires an extended research period. We wanted to build and sustain brand awareness in the minds of potential customers.
We built a downloadable desktop widget with maps, deals, and other travel planning tools provide utility to the user along with persistent yet discreet messaging.
2,500 downloads in the first month post-launch, and growing, as well as a less than 1% uninstall rate, increased traffic to TahitiTourisme.com, and above-average referral rates thanks to built-in viral functionality.