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Client Case Studies: Whole Foods Market
| CHALLENGE: |
Get consumers to experience Whole Foods Market.
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| SOLUTION: |
Educate people about Whole Foods Market's
natural and organic food and show them how
to use the ingredients in a delicious meal.
Use the Los Angeles Times Food Section,
public relations and grassroots marcom
to establish WFM as the place to shop for
everyday needs.
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| RESULTS: |
Millions of impressions via editorial placements
in print, broadcast and online, combined with advertising
created trial and raised brand awareness. Efforts resulted
in record grand opening attendance and record first-day store
sales.
Public Relations TV Reel:
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| WORK: |
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